The Dyson Vacuum Era - Dyson’s are Hot
January 1, 2008
It’s apparent that the Dyson is one of the most sought after vacuums around. From what I can tell, the Dyson DC14 may be the most popular. I’m not a vacuum cleaner marketing genious by any stretch. However, the numbers don’t lie. When I started my niche website to help promote our sales of the iRobot Roomba at VacuumEmpire.com we were flooded with traffic for not only the Roomba’s, but Dyson’s as well.
When we started our blog we wanted to help inform other eBayer’s on how to find good deals and track our success. Some of if has come from being in the right place at the right time. The rest has been due to solid research.
The Dyson DC14
We use Google Analytics to track the success of pages within our site and we’ve found that the Dyson Vacuum Cleaner and the Dyson DC14 have been some of the most popular searches. As a result, we continue to have those items for sale on our website. The Dyson DC14 seems to blow away the competition in not only price savings, but overall sales and interest.
If you’re looking to pick a niche for eBay, you should definately consider honing in on a defined market like the Dyson’s. You can also really focus in on your niche by using keyword tools. These tools will help you find the popularity of what people are searching for online. Once you are armed with that information you will be set to find the products you need.
An Adwords Lesson About Keywords and Domains
January 1, 2008
Today I was reviewing some of the Adwords eBooks I’ve purchased in 2007. It’s interesting that each contradicts the other in different ways. In one eBook, there is a section on promoting Affiliate links through adwords. I’ve been doing that for a few months with little success, so I decided to take the advice given in this book.
As a brief overview, I have been promoting an eBook targeting to new mothers. I purchased my own domain name and wrote a review of the eBook. I then started an Adwords campaign, built my ad, purchased my keys and I was off. I linked directly to the affiliates site, but display my own custom URL/Domain name. Per Googles TOS, as long as you can find the same information on your domain it is ok to do this. Also, I am not redirect to the affiliates site, so there is not an issue with the TOS being breached either.
I’ve been paying a VERY LOW price per click on my keywords and getting a decent click through rate. Just no sales conversions. I’m convinced that the affiliates page should be revamped.
In any event, the recent eBook I read suggested using the affiliates domain name instead of my own, so I did. The eBook also suggested targeting additional countries and locations, so I did. In a matter an 30 minutes, my normal low cent keywords were no longer being displayed. Instead, Google told me I needed to bid several dollars!
Needless to say, I undid everything and I’m back to my normal rates. I’m not sure if it were the domain or the location targeting, but something caused a ripple in my Adwords world.
I’d love to hear some comments from anyone who has experienced similiar issues.
Jeff
