An Adwords Lesson About Keywords and Domains
January 1, 2008
Today I was reviewing some of the Adwords eBooks I’ve purchased in 2007. It’s interesting that each contradicts the other in different ways. In one eBook, there is a section on promoting Affiliate links through adwords. I’ve been doing that for a few months with little success, so I decided to take the advice given in this book.
As a brief overview, I have been promoting an eBook targeting to new mothers. I purchased my own domain name and wrote a review of the eBook. I then started an Adwords campaign, built my ad, purchased my keys and I was off. I linked directly to the affiliates site, but display my own custom URL/Domain name. Per Googles TOS, as long as you can find the same information on your domain it is ok to do this. Also, I am not redirect to the affiliates site, so there is not an issue with the TOS being breached either.
I’ve been paying a VERY LOW price per click on my keywords and getting a decent click through rate. Just no sales conversions. I’m convinced that the affiliates page should be revamped.
In any event, the recent eBook I read suggested using the affiliates domain name instead of my own, so I did. The eBook also suggested targeting additional countries and locations, so I did. In a matter an 30 minutes, my normal low cent keywords were no longer being displayed. Instead, Google told me I needed to bid several dollars!
Needless to say, I undid everything and I’m back to my normal rates. I’m not sure if it were the domain or the location targeting, but something caused a ripple in my Adwords world.
I’d love to hear some comments from anyone who has experienced similiar issues.
Jeff
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