How to build traffic to your blog
July 2, 2007
Getting your eBay business up and running takes a bit more than just having an account on eBay. You need product to sell, but just as important, you need traffic to your store. eBay has millions of users that hit their site on a daily basis.
So how do you get individuals to your auction or store? Having great auction titles helps, but marketing outside of eBay is also a good start.
We’ve just started our blog as you can tell (Post #4 here). I admittedly have discounted blogs in the past. While I did subscribe to a few, I never really saw the business value in keeping one. After researching how to get more traffic to our eBay store I have come across countless articles and eBooks about RSS and Blogs. Needless to say, I’ve reconsidered the importance.
To get traffic to your blog takes some finesse. While you can submit your blog to several directories, I’ve found that many require your blog to be a few months old and/or have at least 20+ posts.
Most of the articles I’ve seen all state the same thing:
Pick a topic. You’ll also need to have a specific topic or niche to focus on. Our blog documents our journey through setting up an eBay business. While we will digress from time to time, the core niche is there. You should do the same. Be an expert on something, track your progress on something, provide valuable information.
Publish your blog feed via RSS. I’ve looked into a few sources. Feedburner is a good start. They’d help you get some stats on your feed as well as help publish your blog. You blogging software should also provide an RSS XML file.
Keep your blog fresh. You’ll need to publish often. Even if it’s just a paragraph or two. Add content and make it worthwhile.
Ping the Blog Services. There are several services and directories that keep tabs on when your blog has been updated. Usually these need to know your blog exists first. Try pingomatic. Using this site will let the many service know you’ve made an update.
Link to your blog. If you haven’t created an eBay ME page do it now. eBay’s ME page is your spot on eBay to tell others what your about, interested, policies about your auctions and most importantly LINK OUTSIDE OF EBAY. Link to your blog here. eBay does have some rules about linking to sites outside of eBay, but these pertain to what is allowable within your auctions. See eBay’s policies for details.
Start sharing your knowledge and start a blog and the traffic flowing.
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